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How to format your blog: tips & examples
Talia Cohen
April 15
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All blogs, business or personal face the same dilemma: People will likely skim the content rather than read it word for word. However, you can implement blog post formatting tips to keep your readers engaged and persuade them to follow through on each call-to-action, such as clicking on a link or filling out a form.
Before you start figuring out how to make a website and start a blog with a blog maker, learn these formatting basics to craft a blog post that readers want to read:
Starting a blog should feel exciting, not overwhelming, right? With the Wix Blog Maker, you get everything you need to create, design and grow your blog from scratch–without needing a tech degree. Use Wix’s intuitive tools to share your ideas with the world.
How to format your blog posts tldr
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Blog format element
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Action
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Why its important
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Checklist
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Title
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Start with a strong title
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Your H1 is the "hook." It needs to promise a specific benefit or answer a burning question.
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Scannability
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Make your blog post skimmable
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Most readers scan before they read. Use bold text, bullet points and clear subheadings (H2, H3).
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Navigation
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Include a table of contents
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Improves User Experience (UX) and helps Google generate jump links in search results.
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Visuals
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Add strong visuals
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Break up "walls of text" with high-quality images, infographics, or embedded videos every 300 words.
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Typography
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Stick to readable fonts
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Use a clean Sans-Serif font (like Inter or Roboto) at a minimum of 16px-18px for mobile readability.
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Linking
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Include relevant links
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Use internal links to keep readers on your site and external links to back up your facts with data.
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Conversion
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Highlight your CTA
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Don't just put your Call to Action at the end. Use a button or a box to make it stand out mid-post.
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How to format your blog posts in 7 steps
01. Start with a strong title
A catchy blog title should pique readers’ attention and quickly communicate the information they need. The more original your title, the more likely people will click on your blog post on organic search results and social media. And take note: According to Optinmonster, blog titles with 6-13 words attract the highest traffic.
If you want your article to rank for a specific keyword on Google, include it in the title. For example, if you want to rank for how to write a blog, you could consider titles such as:
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How to Write a Blog: Everything You Ever Wanted to Know
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The Beginner’s Guide on How to Write a Blog
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How to Write a Blog That People Actually Want to Read: Your 10 Step Guide
Once you’ve settled on a title, make sure it stands out at the top of the page in large, easy-to-read font. Your articles have margins to balance the page and so should your title: Incorporating white space on either side of your title and written copy helps readers’ eyes more easily focus on written text. Fortunately, website builders like Wix have preset margins so you don’t need to worry about setting these yourself.
02. Make your blog post skimmable
Readers want to arrive at an article and immediately find the solution to their problem or steps to complete a task. To keep text from overwhelming your visitors, make your blog post skimmable by breaking up sentences and paragraphs to increase white space on the page.
Break up your content with these best practices:
Use bullet points
Bullet points help readers easily see bits of information at a glance. You should use at least one bulleted list in each blog post for the following reasons:
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Adds more white space
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Stands out from the rest of the text
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Makes concepts more digestible
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Is easy to read through quickly
See what we mean? The same thing could have been put into a longer paragraph, but bullets can quickly convey information. Aside from bulleted lists, you can also use numbered lists for sequential items.
Use headers and subheaders
Headers help guide readers’ through a blog post and also provide structure so a reader can quickly grasp the content without having to read it all.
In SEO lingo, headers are called H tags, which refer to the HTML tag that dictate title order. So, your H1 is the page title, H2s are your headers, H3s are your subheaders and so on. Use a mix of headers in each post; aside from helping readers skim an article, they also help search engines understand and rank your post. For that reason, keep headers short, clear and to the point. You definitely don’t want to confuse Google (or your readers).
Bold or italicize key information